If you're considering joining YouTube as a business, it's important to know what type of videos you can use to reach your audience. Whether or not you choose to perform in your own video, with a little creativity, you can create something in a category that gains your business videos the attention, and eyeballs, it deserves.
One of the most popular YouTube video categories is comedy. The comedy category on YouTube tends to include sketches, standup acts, and spoofs. A large number of the comedy clips found on YouTube are staged or rehearsed, but there are many others that were just taken at the spur of the moment. How can a business be funny? Maybe you could "hide" a camera in your office and catch your business partners off guard. Maybe you can covertly make fun of a well-known competitor? Or, if you just have a fun personality, you can start a video blog talking about your worst and best experiences in your industry, with funny examples.
When it comes to entertainment videos, you will find that you have a wide variety of different topics to choose from. While it is still possible to find videos that have clips of your favorite music videos, television shows, or movies, YouTube is trying to cut down on those videos, as they don't have permission to broadcast many of them right now. Other entertainment videos include reviews of movies or television shows, gossip, or amateur reporting events. If you have an online store, you can always find a way to entertain people with reviews or information that you specialize in. If you specialize in high fashion, this is the place to add videos of models (family, friends, etc) wearing your clothing, with racy and exciting music.